Successful Engagement Strategies to Build a Loyal Community
Whether you’re a beauty blogger, small business CEO or startup founder, community is crucial to your success. Without a group of loyal followers, your business venture cannot be successful. Community can be anything- your followers, target audience, or even your “tribe.” Your community is a group of loyal supporters that help you grow and maintain your business. They are followers that are passionate about your vision and believe that you have something valuable to offer them.
While community is invaluable, it doesn’t just appear overnight. While there may be many people out there who could be a part of your community, they need to hear about you first. That’s why strategic and creative community engagement is needed to build a community.
Here are 4 successful engagement strategies that can help you build a loyal community:
People become part of a community when they feel noticed, valued, and rewarded for their loyalty. One creative way to grow your community is to create social media challenges. For example, you could do a giveaway for a gift card or merchandise- but in order to enter the prize drawing, the entrants would need to be following you on all of your social media accounts and subscribed to your email list. Not only does this show your community members that they’re valued, but it also helps them access information about your brand easily.
USE SURVEYS FOR FEEDBACK
One way that community members feel valued is when they are directly involved in your brand. Content marketing is extremely important when it comes to building a loyal community- but only when it’s effective. It’s impossible to create effective content if you don’t know what you community wants to see. So why not create a survey asking your community members what kind of content they’d like to see most?
SEGMENT YOUR EMAIL LIST
Community engagement is crucial to the success of a brand. However, if you don’t communicate with your community effectively, they won’t stay loyal to your brand. In order to make sure that you and your audience are on the same page, it’s important to segment your email list. There is no one size fits all when it comes to brand strategy. Each brand has a target audience, but oftentimes their actual audience is spread into many different categories. By segmenting your community members into different lists, you can better cater to each groups’ specific needs.
INTERACT WITH YOUR COMMUNITY
It may seem obvious, but interacting with your community is one of the most effective ways to grow a loyal community. Accessibility is crucial when it comes to communication and community engagement. If you are interactive with your community, they will see how dedicated and passionate you are about what you do. People follow passion. There are several creative ways to interact with your community. For example, you could hold a detailed “Q&A” session featuring questions from community members, send handmade “Thank you” cards to loyal community members, and even feature loyal customers on your website!
Community is crucial for both business success and moral support. In order to build a strong community, it’s important to implement creative engagement strategy. Without engaging your target audience, you won’t be able to communicate with all potential members of your community. While it takes time and effort to maintain community engagement, the first step is to reach out and connect with potential community members. If you’re interested in using creative engagement strategies to grow a loyal community, you’re in the right place. Try some of these strategies today! I guarantee you won’t regret it.