HOW TO MAXIMIZE CREATIVITY USING FLUID INTELLIGENCE
We often stress over the creative process actually overthinking and spending way to much time getting to the finished product. I can definitely raise my hand when it comes to overthinking. We lack the NIKE message "JUST DO IT" and make changes as needed. If we really take a look at the creative process, its doing what you or your counterparts have done with a twist. By going through the creative process, the doing is what brings about other ideas on top of the original plan. Picasso was creative! I am sure you can insert many names in front of that sentence. Take a moment to do so and make not of how they showed creativity in their work.
Now take some well noted brands such as Nike and Adidas. They are both in the shoe business and over time evolved into apparel as well garnishing influencers to tell their story over time creating brand transparency. The risk taken through evolution turned opportunities into innovation for Nike.
Mark Parker, the CEO of Nike attributes their success to being obsessed with innovation.
"We are relentlessly curious about our world and how we can make it better. We apply that curiosity to our sustainability efforts and we continue to learn what is required for real, meaningful progress."
They offer a similar experience but there are distinct differences with each brand. Nike shows a large dedication to athletes and performance. When you think of Adidas and sports; you distinctly place them with soccer. Early on Adidas aligned themselves with the hip hop culture. Being an 80's baby, I remember the collaboration between Adidas and RUN DMC. Each brand has found a way to hone in on their teams creative cooperation to progress and innovate.
What is Creativity?
In the book From Human Motivation, Robert E. Franken defines creativity as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.
How many times have you heard the phrase "THINK OUTSIDE THE BOX". How do we exactly think outside the box when producing content for your business. In order to maximize creative thinking, we have to tap into our fluid intelligence. Thinking back to childhood, we used fluid intelligence during play and conversation everyday.
We were curious as a child.
We asked questions.
We used our imagination.
We played games.
What is fluid intelligence?
Fluid intelligence involves being able to think and reason abstractly and solve problems. Examples of the use of fluid intelligence include solving puzzles and coming up with problem-solving strategies.
How can you use fluid intelligence in the creative process?
1. Do something new. Take a break from work and your normal routine to jump start the creative process. Go see a movie, visit a museum, take a class or go to the theatre. Make it your day of exploration. You aren't particularly trying to connect the experience with your business, rather you are opening your mind to new ideas.
2. Pull out a puzzle and spend time solving the puzzle. Again this is another way of clearing your mind, try to complete the puzzle with out looking at the front of the box. Rule of thumb start with the edge.
3. Have a white board session. Start with a problem. Go back to emails and social media comments to see what your tribe is asking you to solve. Don't have these, ask you email subscribers about a major pain point. Spend time trying to come up with ways to solve these problems.
4. Spend time researching and paying attention to trends. What are others doing? How are others doing it? How are others doing it in other career finds. Spend time reading articles not related to your business. Try applying these new concepts to your business.
5. Become social. Ask questions of your tribe. As a child if we didn't quite understand something, we asked WHY. If you are having trouble with a particular problem in your business, ask others that you are connected to "how they solved X". You would be surprised people are willing to share information but remember be willing to give as well.
What is your business?
What part of the creative process are you struggling with?
What is your biggest pain point in your business?